Comcast, Big Ten Network soon to join forces

  • 03/10/2008 4:22 pm in

handshake.jpgIn a partnership that will no doubt lead to decades of Big Ten athletic domination over lesser conference specimens (right), the Big Ten Network and Comcast appear to have reached a deal. According to the Sports Business Journal, Comcast will launch the network on expanded basic throughout most of the Big Ten area, while in some areas, like Philadelphia, the channel will be available on digital basic.

While it looks like Comcast is getting the win — after all, the Big Ten Network’s original pitch was that it deserved to be alongside ESPN and Comcast Sports Net as basic programming for everyone — the bottom line is that IU fans will be able to see games they’ve missed this year. That’s no doubt a good thing, even if you’re stuck paying for 12 or 14 extra channels you’ll never use once.

Those of you stuck in a Comcast-only market, I’m sure you’re eager to get your greasy paws on the BTN. Little do you know that all you’ll really be getting, besides the games, is a mess of boring production, blue graphics, Shon Morris, Dave Revsine, Tim Dolan, Big Ten’s Greatest Games (a feature not nearly as interesting as its name) and various women’s competitions. So, you know, get hyped.

Filed to:

  • How do you figure it's a loss for the BTN? The stated goal all along was for the BTN to be on “expanded basic,” which basically means they wanted it to be available as a non-premium channel to people without cable boxes. Typically, channels like ESPN are on “expanded basic,” with true “basic cable” including only local channels, religious channels, and all the crap no one wants. For instance, see this link to, randomly, Cox Cable's listing for Louisiana system. All of the popular cable channels (ESPN, ESPN2, CNN, Fox News, A&E) are on “expanded basic.” “Expanded basic” is a marketing ploy. The Big Ten's only concession seems to be that in areas on the fringe, the network can be on a digital tier. The Big Ten

  • How do you figure it's a loss for the BTN? The stated goal all along was for the BTN to be on “expanded basic,” which basically means they wanted it to be available as a non-premium channel to people without cable boxes. Typically, channels like ESPN are on “expanded basic,” with true “basic cable” including only local channels, religious channels, and all the crap no one wants. For instance, see this link to, randomly, Cox Cable's listing for Louisiana system. All of the popular cable channels (ESPN, ESPN2, CNN, Fox News, A&E) are on “expanded basic.” “Expanded basic” is a marketing ploy. The Big Ten's only concession seems to be that in areas on the fringe, the network can be on a digital tier. The Big Ten

  • Sorry, I posted before I finished. As I was saying, the BTN's public position was that the BTN had to be on the expanded basic tier everywhere in the Big Ten footprint and on the digital-only sports tier everywhere else. Comcast's position was that the BTN should be on the digital sports tier everywhere. The big caveat is that we know nothing about the money, but in terms of placement, the BTN got 94 percent of what it wanted. That doesn't sound like a win for Comcast, at least not to the BTN's detriment.

  • Sorry, I posted before I finished. As I was saying, the BTN's public position was that the BTN had to be on the expanded basic tier everywhere in the Big Ten footprint and on the digital-only sports tier everywhere else. Comcast's position was that the BTN should be on the digital sports tier everywhere. The big caveat is that we know nothing about the money, but in terms of placement, the BTN got 94 percent of what it wanted. That doesn't sound like a win for Comcast, at least not to the BTN's detriment.

  • Jake

    I already got IU games for free and now I gotta pay for em, and the BTN is supposed to be good for me???

  • Jake

    I already got IU games for free and now I gotta pay for em, and the BTN is supposed to be good for me???

  • Jake

    I already got IU games for free and now I gotta pay for em, and the BTN is supposed to be good for me???