11 IU basketball athletes join summer class for Hoosiers For Good NIL deal
According to a press release, Hoosiers For Good, an organization that partners IU student-athletes with charities, has signed 11 IU basketball athletes to NIL deals.
Earlier this spring, Trayce Jackson-Davis and Race Thompson were among the first 14 student-athletes at IU to collaborate with Hoosiers For Good.
Here’s the full release with details:
BLOOMINGTON, Ind.–(BUSINESS WIRE)–Hoosiers For Good Inc signed a basketball class of 11 community-minded Indiana University athletes who will use their platform and influence to raise awareness for six new Indiana charity partners.
Hoosiers For Good planned to announce its next class of athletes in the fall, but thanks to the generous contributions of supporters, 11 additional athletes will amplify the cause of their charity partners and receive the mentorship to grow into the next generation of community-minded leaders. The NIL compensation for the summer class totaled $425,000.
The summer class represents the IU men’s and women’s basketball programs, and each athlete is partnered with an Indiana-based charity to help raise awareness for its mission through in-person appearances and social media posts.
Under their agreements with Hoosiers For Good, each student-athlete, among other responsibilities, provides a variety of NIL services to their paired charity including a number of in-person appearances (such as speaking, presentation of skills, autograph sessions, and the like) as well as social media posts promoting these appearances and their charity.
In April, Hoosiers For Good signed its inaugural spring class of 14 IU athletes, who are already making an impact for their eight Indiana charity partners. Indiana Wish, whose mission is to help Indiana children diagnosed with life-threatening illnesses to create lasting memories, saw a 500 percent jump in social media engagement after partnering with IU basketball athletes McKenzie Holmes and Grace Berger.
Similarly, Turnstone Center, a Fort Wayne-based charity that provides an array of services for people with disabilities to help them gain greater self sufficiency, functional independence and emotional well-being, has seen increased participation in their summer fundraising campaign thanks to its Hoosiers For Good athlete partnership.
“To have Trayce Jackson-Davis and Race Thompson working as charity partners with Turnstone has been an absolute breath of fresh air as we see new people coming to our organization as a result of them using their name, image, and likeness to promote Turnstone,” Rena Shown, Chief of Development and Strategic Partnerships at Turnstone Center, said. “We’ve had new registrants for our Push, Paddle, Pedal Challenge that Trayce and Race are involved in, and even had a podcast create a team because they’re fans of Trayce and Race.”
The incoming Hoosiers For Good summer class includes Sydney Parrish, who will use her 100,000+ social media following to amplify the mission of Riley Children’s Foundation in a unique way, and Trey Galloway, who has a close personal connection to his charity partner of choice, LittleStar ABA Therapy, which provides Indiana families with care, advocacy, and progress in the treatment of autism spectrum disorder.
“I wanted to partner with LittleStar because my brother has high-functioning autism,” Galloway said. “I’m thankful to be able to use my NIL to raise awareness and support for a cause that is so important to me.”
“These basketball athletes have a significant reach,” Tyler Harris, Executive Director of Hoosiers For Good, said. “Our goal in signing this group as a team is to coordinate efforts and even further amplify the mission of charity partners.”
Meet the Hoosiers For Good Class of Summer '22 ??
— Hoosiers For Good (@Hoosiers4Good) August 3, 2022