Indiana hires Clif Marshall as director of athletic performance

  • 04/20/2017 6:05 pm in

Indiana announced on Thursday afternoon that Clif Marshall has been hired as the director of athletic performance for men’s basketball. Marshall replaces Lyonel Anderson, who was not retained following last month’s coaching change in Bloomington.

Here’s the full release – via IU media relations – on the hiring:

BLOOMINGTON, Indiana – Indiana University men’s basketball coach Archie Miller has announced that Clif Marshall will join the staff as the team’s Director of Athletic Performance. Marshall comes to IU after spending 10 years as the Performance Director at Ignition Athletics Performance Group where he was responsible for the design and implementation of both the strength and speed programs. Ignition is based out of Cincinnati, Ohio and has trained more than 10,000 athletes, including standouts in the NBA, MLB, MLS, and the NFL.

“I think Clif is a difference maker,” said Miller. “He brings a wealth of experience and has worked with some of the top athletes in their respective professions. His ability to motivate and get the best out of those he trains will be a great asset. This position is as critical as any you have on our staff and we are excited to welcome him, Stacey, Mary Grace and Harrison to the Hoosier family.”

With 15 years of professional experience, Marshall has personally trained more than 400 pro football players, including first round NFL Draft Picks, Super Bowl Champions and Pro Bowlers. AJ Green, Luke Kuechly and Geno Atkins have been some of Marshall’s most notable clients. Under Marshall’s direction Ignition has trained over 40+ NFL Combine Top Performers and a number of NFL Players who hold all time combine records for their position groups. Currently Ignition and Coach Marshall have at least one player that they have trained on all 32 NFL Clubs.

Marshall also worked as a Fitness Ambassador for the NFL during the 2015 and 2016 seasons. As part of his job he wrote training articles for and helped produced video content of his workouts for NFL Network with a number of his top clients.

During his tenure, Ignition has been featured in Muscle & Fitness, USA Today, CBS Sports, Eastbay, ESPN, and on In 2010 he was featured in a motion picture film called Late Rounder’s which followed the path of four NFL Draft prospects in which he personally trained.

Prior to his role as Performance Director at Ignition, Marshall served as a strength and conditioning assistant for the Cincinnati Bengals. He has continued to work closely with the Bengals as a consultant to Head Strength Coach, Chip Morton since 2005.

Marshall has also worked as a consultant to some of the top NCAA athletic programs in the country including the men’s basketball programs at Xavier and Dayton. Since 2014, Marshall has trained the Musketeers by leading a 10-week summer speed and agility program through a partnership with Ignition. In the summer of 2015, he implemented the Dayton Flyers strength and conditioning program for Archie Miller’s club that won the Atlantic 10 Championship.

Marshall served as a strength assistant for the University of Louisville Football Program from 2000 until 2004. In 2004 the Cardinals went 11-1 and were ranked #6 in the final AP bowl.

Marshall is a graduate of Louisville where he earned his Bachelor’s of Science Degree in Exercise Science & Sports Medicine and his Masters of Arts in Teaching of Physical Education. He is certified as a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association (NSCA).

He helped design the Ignition Speed System Certification that has certified nearly 200 coaches worldwide including the Auburn Tigers football strength staff.

Marshall, 36, is married to the formerStacey Snopek and they have two children, Mary Grace and Harrison. He is active in Christian non-profit organizations including Focus Ministries, Fellowship of Christian Athletes, The Lord’s Gym and Athletes in Action.

AJ Green
6x NFL Pro Bowler | Top 10 Draft Pick
“I’ve known Clif Marshall since my rookie year in the NFL. I’ve used him as my personal trainer because he believes in training the Total Athlete. His performance program focuses on improving fast twitch muscle which is exactly what I need to continue to play at a Pro Bowl level each year with the Bengals. I have appreciated his wisdom as it has made me more of a complete athlete.”

Luke Kuechly
NFL Defensive MVP | Top 10 Draft Pick
“I’ve spent each of my NFL Off Season training with Clif Marshall. I like his holistic approach that allows me to train speed, power and stamina all in the same session. His workouts are always specific to my position.”

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  • Born&Bred2BleedHoosierCrimson

    Well, I guess his résumé is decent…LOL

  • inLinE6

    Sounds like if our guys don’t get drafted by the NBA, they may end up in the NFL. Welcome to Hoosier Nation, Coach Marshall! I don’t know enough to comment on the specifics, but he looks outstanding in what he does.

  • John D Murphy

    Another home run. Archie just keeps killing it. I know our guys looked like Atlas but we were very short on stamina over the past years. I think Mr. Marshal is going to pay big dividends.

  • iudrew22

    The big question that it didn’t address: where will he be during games?! ???

  • Todd Lindeman

    Welcome to B-town Coach Marshall! I was kinda surprised to see Anderson go, I loved his energy and positivity, but Marshall seems like a stud too. I’m way to excited about Hoosier bball given that its not even May yet.

  • SCHoosier

    Sorry I know there is a personal association between Miller and the new guy..but the football background is way stronger than the b-ball training he’s done.I find that puzzling given the b-ball specialists that had to be out there. New coach deserves a chance to put the staff together he wants..and Miller has. Good luck to Coach Marshall…and welcome to IU.

  • stillstoned2011

    I guess conditioning is a little more complex than Coach Dale’s system in Hoosiers.

  • Slappy

    He is the director of athletic performance, not skills.

    Generally speaking though, the credentials are night and day between the two. From a personality standpoint, Lyonel seemed great. But you can’t have a player (Green) out of games from incorrectly racking a barbell on your watch.

  • TeacherCoach

    What a staff

  • TomJameson

    I think the new training regime will be a little bit more scientific. By that I mean specific goals, intense training for those specific goals, and measurable improvements.

    According to their literature and type of training at Ignition Athletics Performance Group, we should see more endurance and stamina, but continue with improvements in strength conditioning as well.

    Not sure if we’ll see those sand pits anymore.

  • I saw a reference to sand pits in the guy’s Twitter feed. So I think he uses them as well, at least for some of his training. Whether he uses them for basketball players remains to be seen.

  • The personal association appears to have either resulted in or resulted from him creating the conditioning program for Archie’s 2015 team at Dayton. Clearly, Archie was happy with the results, hence the hiring. So it seems to be based directly on the guy’s ability to condition basketball players specifically.

  • iugradmark

    Yeah I remember running suicides until we were puking. This is just a bit more scientific than that huh

  • KelvinSampson87

    I am going to miss Lyonel Anderson simply for his entertainment on the bench.

  • iugradmark

    How did we get him in IU stuff so fast for the photo?

  • John Mathias

    Well, looks like we wont lose half our team to leg injuries like we did under workout Hitler from the previous regime

  • John Mathias

    Did you like all of the leg injuries under Anderson as well?

  • SCHoosier

    Miller has done everything right so far..don’t see why Clif’s hiring won’t maintain that trend.

  • Ole Man

    The story specifically references his work with both the Dayton and Xavier basketball programs.
    Without that I might share your alarm. But those references put my mind at ease.

  • Ivan Renko

    I don’t know anything about athletic training, but my intuition tells me sandpit workouts would be much more beneficial to football players rather then basketball. getting used to planting your legs on soft surfaces then translating that to a hardwood court can’t be good for your knees (maybe I’m just fishing for a reason for all the knee and ankle injuries).

  • TomJameson

    Probably not needed, but I don’t think getting a new strength and conditioning coach, or director of athletic performance, should be looked at, in any way, negatively for Lyonel Anderson. Archie just understandably wants his own staff around, like a clean sweep. Nobody is saying anything much, just wanted to make clear that I still like and respect Lyonel for the work he did.

    Heck, I’m ecstatic that Derek was retained. 🙂

    I sincerely hope that Clif, and his brand of strength and conditioning, can cut down on some of those foot, ankle & knee injuries.

  • TomJameson

    I don’t think that’s fair. Didn’t Dayton have to go to a smaller lineup one year because of the loss of a couple of players due to injury? The injury but hits most all teams.

    I’ll say that IU has had pretty good luck with their strength & conditioning coaches. I think Clif will continue that trend, and maybe a little uptick in the measurable department.

  • HoosierStuckInKY

    Do you think all of the leg injurines were Anderson’s fault?

  • just a fan

    From the altitude simulators to the sand lot, I think Lyonel did some great work with the kids. Forty years of distance running, I can tell you injuries just happen, you deal with it. I wish him well in his next job, and will miss his enthusiasm on the bench. You could tell he really cared for the players when he was first out to treat injuries, encourage, or console, whichever was called for.

  • I have wondered about the sand pit conditioning being related to leg injuries of the team in some way… I’d like to see it go away, must be alot of other methodologies.

  • Kyl470

    My point exactly. I don’t think OG going up for a dunk against UNC and landing wrong on his ankle had anything to do with Anderson’s training program.

  • rob salway

    I’d guess he’s been on campus for a few days already. Obviously I don’t know that but that would be my guess.

  • marcusgresham

    I think the benefit of sandpits are from the fact that it’s a lower impact that puts less stress on the joints as well as the fact that it’s just more difficult to run in sand than on a flat surface.

  • Craig Mitchell Ha’o.

    Hahaha..oh thats Right!! Waiting for Miller to Bust out the Folding chairs.

    *Question is……1.WHO on the new Staff is “Shooter” haha. 2.Which Player is
    a.Smart aleck Buddy.
    b.”Cant hold my mouth” Rade Butcher.
    c.Ollie (Thriller?) and
    d. Of course-Jimmy.
    We know Glass is “Cletus”…hopefully with no Heart condition.

    Heard VP Pence forced the entire Press Corps on A.F.2 coming back from Asia to watch “Hoosiers”..which he called the Finest Sports Movie ever made. 1986-87…quite a year in the State of Indiana. GO IU!! #PicketFence5.0. #MillerNeed2018HeadToppersStat