When you’re the athletic director of a school that’s never won a national championship in basketball, you are forced to creatively sell your program as some sort of juggernaut. That, my friends, is exactly what Purdue’s athletic director, Morgan Burke, did recently at a tipoff dinner for his Boilermakers.

Speaking about how wonderful a time it is to be a Purdue basketball fan, Burke served up this one-liner:

“It should not come as a surprise, because Purdue leads the conference with 21 Big Ten championships. Nobody else has 21, not even the people down south of Indianapolis.”

And here is my rebuttal: “It should not come as a surprise, because Indiana leads the conference with five national championships. Nobody else has five. And the people north of Indianapolis are still waiting for their first.”

Nice try, Morgan.

{HT: The Dagger}