Big Ten logos added to Assembly Hall floor

Tradition is a huge part of what makes Assembly Hall so special to Indiana fans. So perhaps that’s why today’s revelation that the Big Ten logo has been added to Branch McCracken Court will take some getting used to.

Via a retweet from Tom Crean, Justin Wright shared an image of the floor at Assembly Hall showing the Big Ten logos just inside the foul line.

As Brent Yarina of BTN.com points out, the change was likely required by the conference as all football fields are adding the logo this fall and basketball courts will likely see the change this winter. (Update: The logos are required this year for basketball, football, volleyball and wrestling and will be rolled out for every sport by 2015.)

While the addition of the logo is nowhere near as invasive as some examples elsewhere, some will argue it’s a change that takes a bit of the simplicity of the court design away.

Where do you stand on the addition of the Big Ten logos to Branch McCracken Court?

  • Ben Ancelet

    I hate it. The logo is and has always been hideous. I don’t want that on one of the most sacred courts in the country. The B1G is going to far with trying to brand itself. Everyone knows IU is in the Big Ten, no need to dirty up the Carnegie Hall of college basketball with that eyesore.

  • SeattleHoosier

    Like a moustache on the Mona Lisa.

  • Cat

    I wouldn’t mind so much if the B1G logo weren’t so inherently stupid.

  • Crimson Cool-Aid

    Dislike!!! Really liked how our court was a one-of-a-kind by not having the known conference affiliation on it. Also, the simplicity and fact that year-after-year the court doesn’t change. Sorry, just big on tradition. Boo to the conference on this one.

  • Zellersheeladipo

    Agreed! I hated it the first second I saw it and it’s bugged me all day. Just isn’t right.

  • IUeconAlum

    That is ridiculous we have to change our court. Everybody knows which conference we are in. We’ve been in the same one for over 100 years. I hate marketing.

  • Geoff_85

    I’m not at all a fan of this, but I can’t really blame the Big Ten for implementing these logos considering the massive conference realignments that the NCAA has allowed, especially over the past 2-3 years. There isn’t any reason to complain because it won’t help anything, so let’s move on.

  • marcusgresham

    1. Not a problem at all in my eyes unless it says “SEC”
    2. I don’t really care as long as they don’t take the Indiana map and interlocking IU off of center court. In fact, I wouldn’t mind if the free throw lane was white and inside the 3-point area was red, but I know that is taboo with some of you so it doesn’t bother me. (Of course, I was probably the only one moderately excited to hear that, to break away from “tradition” Penn St. may do something with their football uniforms that resembles something other than a generic cereal box.)
    3. Speaking of football, IU should lay down a red field, a la the blue one at Boise. Better yet, alternating red and white each five yards (although there’s probably a rule against the white, since that’s the mandatory color of the painted lines.) If it generates a buzz and gets some recruits’ attention what could it hurt?

  • MisterSlippery

    When I first heard about this, I was upset. I still don’t like it, but its not as bad as I imagined it might be.

  • BFowler

    The center court logo was just a capital I when I first started watching.

  • Shop7

    Then you must be OLD!

  • http://www.facebook.com/joshobie Josh O’Brien

    I’ve been trying to figure out when the switch was made. It wasn’t all that long ago, since I noticed on a video of Haston’s buzzer beater over MSU that the capital I was there.

  • nHOOSIER,EMPLOYEEj

    Feaking RIDICULOUS… Its almost as big as the State at center court, and the FONT is almost larger than INDIANA at either end of the court! Picture is taken from the nose bleed seats, of course it doesnt look to intrusive from this far away. Its going to be huge up close. If it throws off the boys “game” on our way to a banner..someones gonna pay! Would been better in about a Size 2 font in the corners on either end of the court! Just My Opinion! Great picture of the “Hallowed Hall” good job Justin!

  • Noah Hawkins

    It isn’t like anyone who watches college basketball even has to wonder which conference IU is in. IU is the face of BIG basketball. I understand the need to put it on some courts who aren’t basketball powerhouses (Northwestern, Penn State or Purdue;) but I’m pretty sure 99% of college basketball fans know. I say BOO to the logos.

  • Tom S

    If our “boys” can only play on courts that don’t have logos other than at center court, they’ll have much bigger problems than the B1G on our court.

  • HoosierFanaticFromUSI

    We love tradition, and the Big Ten is a wonderful league filled with tradition. I honestly never even realized that the conference logo wasn’t already on the floor. As long as they don’t put Quicken Loans stickers all over the floor or paint it up like the Oregon court, I’m sure everyone will be happy.

  • Devout Hoosier

    I’m fine with it. I just want to maintain that classic hardwood floor look and not have too much cutter or cover-up logos.

  • Andrew

    Yeah, umm, OK. Great point. I guess I need to take it up with Tim Miles then, huh?

  • Andrew

    The 2002-03 season was the when the interlocking “IU” replaced the block “I” at midcourt. The entire court was replaced at Assembly Hall before that season, which is also when our colors “changed” from red to crimson/cranberry. (Compare the road uniforms worn against Maryland in the 2002 final to what was worn in the Davis head-slap game against UK in December 2002 if you don’t remember just how dramatically different the colors were.)

  • SCHoosier

    Let’s see..B-10 has new TV network..new network means millions of dollars to pariticpating schools..Kelly business school say marketing important…B-10 decided to market its brand on local school courts….B-10 making millions from network and touranment…do I have to go on?

  • Dan

    terrible. Just TERRIBLE! part of what makes IU such a great basketball school, and part of what makes Assembly Hall so great is that we bow to no outside pressure. Everyone knows we are in the Big Ten Conference anyway…why does it need to be displayed? this is not Value City Arena….this is not the Kohl Center THIS IS ASSEMBLY HALL….why not just tear down the ivy at Wrigley Field while we re at it? or put a McDonalds in the Vatican? or put Subway bumper stickers on the piano at Carnegie Hall?

  • http://www.insidethehall.com/ Alex Bozich

    You lost me at Wrigley Field.

  • http://www.facebook.com/brian.stewart.54 Brian Stewart

    I HATE IT! Who doesn’t know that IU plays in the Big 10 by now? Its a waste of paint, and it mucks up hallowed ground.. Not only that, but why are we still calling a 12 team conference the Big 10 anyway? Kinda silly don’t you think?

  • 5Titles

    this made me think of an interesting idea to take a proactive approach to keeping ads away from AH. Hoosier Nation should start a grassroots effort to send a message that any company placing an ad on the AH floor will be boycotted by Hoosier Nation.

  • Daburns0

    Who cares?!?!?! We have a video score board and Ken Nunn adds. You can’t do any worse with the logo of the conference you are in. Non-issue really.

  • John1991

    I agree that it clutters up the lane, and the logo is really hideous. I would have thought the best spot would have been between the coaching lines, out of bounds, and I would have put it in 12 pt. font.

  • Thomm Bach

    I thought the old Big 10-11 logo was rather clever– but B1G? What idiot dreamed up that P.O.S. ????

  • mary koogler

    why is the “B” not filled in or white

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