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The NCAA, Twitter and you

by Ryan Corazza in Media | May 13th, 2009

Tom Crean is on Twitter. I know you’ve probably heard this. And his tweets have been pretty good — an interesting and insightful look at his philosophies and some of the happenings of his team. There’s been other updates besides just that kind of stuff, too. For instance, Crean was watching the “Real Housewives of New York” reunion last night on Bravo. Ha.

Anyway, for all the good Crean’s Twitter account has wrought, there are a few things to know here. Like Facebook and other electronic transmission outlets, there are restrictions on what Crean can do on Twitter, and also what you, the fan, can do on it as well. For instance, Crean can’t be @replying back and forth with you all day, per NCAA rules. If he so chooses, he can direct message with you. Let’s go to a blockquote of something I wrote yesterday for ESPN because I’m too lazy to re-write it.

However, direct messaging on Twitter — which can only be viewed by the two people involved in the communicating — is permissible. (Same goes for Facebook. A coach can use the messaging function, which is similar to an e-mail, but he can’t write on Facebook walls.) This falls in accordance with the current electronic transmission guidelines that are already in place.

“We view that option on Twitter the same as we view normal e-mails,” said Cameron Schuh, Associate Director of Public and Media Relations for the NCAA. “It’s just you can’t post those (direct messages) on your main page.”

“We view Twitter as a blog,” Schuh continued. “As long as coaches are on there talking about what they’re doing with their day and how their practice went or things like that … not getting into specific terms, that’s fine. They can’t talk about a person they’re recruiting, or they can’t use it to talk about their whereabouts on a recruiting trip.”

And speaking of recruiting, now that IU target Kyrie Irving is on Twitter, it’s technically a violation if you, the IU fan, start @replying him and saying “Please, please, please come to IU!” It’s a similar situation to what happened at N.C. State. A student started a Facebook group entitled “John Wall PLEASE come to NC STATE!” He was promptly asked to take it down. The NCAA looks at you as a booster influencing the prospective student-athlete decision, which is a no-no.

Now, I’m certainly not saying I’m wholly in agreement with the NCAA’s policies here. Policing this is damn near impossible, and some 15-year-old kid writing on a recruit’s Facebook wall is rather harmless; it’s not like he’s handing the recruit a pile of cash. There are certainly bigger fish to fry in the recruiting game. But, since technology has never been this organization’s strong suit, it is what it is for now.

Be aware of it, and act according.

  • gowabash
    What if I were to set up the facebook group "John Wall please come to Purdue". I'm an IU fan. Could I get Purdue sanctioned for my actions?
  • ron In Jeffersonville
    Does anyone know about a Press conference at 11 30 today? I saw it on Coaches twitter
  • Rick
    Coach Crean seems to have a Facebook page, but it's not easy to tell whether it had been set up by an imposter.

    Does anyone know whether Coach Crean is the "owner" of this page or whether it's being managed by someone else (i.e., an imposter)?

    See:
    http://www.facebook.com/home.php#/profile.php?i...
  • George
    Carlino moving to Bloomington? Any info on this rumor?
  • It's only a rumor at this point. It's been floating around for a while, but as of right now, still just a rumor.
  • My twitter icon is the IU logo (perhaps a copyright violation in itself). Am I not allowed to follow Kyle Irving?

    How is an @reply dissimilar to a blog? Can I write on my blog “Please, please, please come to IU!”?

    Even further, how is an @reply not allowed between fans and crean?

    "For instance, Crean can’t be @replying back and forth with you all day, per NCAA rules."

    Crean can't talk to fans now? How is this different than giving an interview to ITH or the IDS, or saying Hello to someone as you pass them on a street?

    This article has brought about more questions than it has answered, at least for me.
  • Am I not allowed to follow Kyle Irving?

    You are allowed to follow Irving.

    How is an @reply dissimilar to a blog? Can I write on my blog “Please, please, please come to IU!”?

    It's dissimilar because you are directing contacting the recruit saying that. Same goes for a social networking site. You are seen as a booster for the school influencing the recruits decision. You can't do that in the NCAA's eyes. If it's on a blog, you are most likely in the clear.

    Even further, how is an @reply not allowed between fans and crean?

    This is a good question. I'm not sure why this is. But it's the rule. Alex has an e-mail out to someone in the IU compliance office, so we hope to have an update on that. Remember, you can direct message him on Twitter, and there's a chance he'll respond.

    Crean can't talk to fans now?

    He can still talk to fans.

    How is this different than giving an interview to ITH or the IDS, or saying Hello to someone as you pass them on a street?

    ITH and IDS are media outlets; you can obviously still talk to someone on the street. For some reason, the NCAA has decided to extend some its guidelines on what coaches can or can not do in the electronic communications realm in regards to recruits to college fans as well. Not quite sure on why this is. But that's the rule. Again, we hope to have more info on this later.
  • As a follow up to what Ryan wrote, I have made contact with the IU compliance office and hope to provide more details on this soon.

    But as a general rule, fans should avoid making contact with prospective recruits via Twitter, Facebook, MySpace or any other social networking site.
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