Now, the marketing of the deal is another ball game (to coin a phrase). The seller has to take the customer into account in this situation and the psychology of selling the same product at a different price. It would be the same as you waiting for your favorite product to go on sale or using a coupon when someone else paid full price. The seller has to move the product regardless, and the expiration date on seats in an arena is the day and time of that game or event, so all seats must be filled to maximize profit or minimize loss.

As a lifelong Hoosier fan, I always dreamed of someday holding season tickets, but alas, my position in life does not afford me to purchase at any cost because it would be a waste of my money due to my inability to attend. However, I still make sure the DVR is set to watch every second of every game, it is the only thing I really never want to miss and I get upset if I do miss it. On another note, it was so gratifying to see Coach Jack's troops beat those Lady Boilers, that was really the only thing (OK, football) that the school up North could hold over Hoosiers' heads.

Now, the marketing of the deal is another ball game (to coin a phrase). The seller has to take the customer into account in this situation and the psychology of selling the same product at a different price. It would be the same as you waiting for your favorite product to go on sale or using a coupon when someone else paid full price. The seller has to move the product regardless, and the expiration date on seats in an arena is the day and time of that game or event, so all seats must be filled to maximize profit or minimize loss.

As a lifelong Hoosier fan, I always dreamed of someday holding season tickets, but alas, my position in life does not afford me to purchase at any cost because it would be a waste of my money due to my inability to attend. However, I still make sure the DVR is set to watch every second of every game, it is the only thing I really never want to miss and I get upset if I do miss it. On another note, it was so gratifying to see Coach Jack's troops beat those Lady Boilers, that was really the only thing (OK, football) that the school up North could hold over Hoosiers' heads.

Now, the marketing of the deal is another ball game (to coin a phrase). The seller has to take the customer into account in this situation and the psychology of selling the same product at a different price. It would be the same as you waiting for your favorite product to go on sale or using a coupon when someone else paid full price. The seller has to move the product regardless, and the expiration date on seats in an arena is the day and time of that game or event, so all seats must be filled to maximize profit or minimize loss.

As a lifelong Hoosier fan, I always dreamed of someday holding season tickets, but alas, my position in life does not afford me to purchase at any cost because it would be a waste of my money due to my inability to attend. However, I still make sure the DVR is set to watch every second of every game, it is the only thing I really never want to miss and I get upset if I do miss it. On another note, it was so gratifying to see Coach Jack's troops beat those Lady Boilers, that was really the only thing (OK, football) that the school up North could hold over Hoosiers' heads.

And from a financial perspective, while it seems logical that lowering prices will drive up revenue because more tickets will be purchased, there are multiple unintended effects as well.

First, it lowers the perceived value of the season tickets purchased by alumni and students in the balcony and on the floor for the reasons stated above and because “Gee, I could have sat up there and saved $50 per ticket!”

Second, because of the lower perceived value from this season it will set the bar lower for next season’s ticket prices. Consumers will remember the lower ticket prices from this year and/or the value of waiting until there’s a “fire sale”, so revenue will be lower next season as well.

Third, a rule I heard in Pricing class goes something like this: on average, cutting a product’s price by 1% will reduce the seller’s profit by 8%. Granted the athletic department has to decide between keeping the prices at $12 and receiving $0 or dropping the price to $5 and getting it. Every time I think of a price cut I think of specifically this rule. Maybe it doesn’t work in this case, but still.

Above all else… this all goes back to KS, and the IU administration that approved of his hiring and firing. It clearly has left a financial skidmark that is much longer than we anticipated. You reap what you sow, Indiana.

In my opinion, the school should have simply stated this season is a blip that won’t happen again if they do the right things, and they should write it off as a loss. Cutting prices to get butts in seats will do more damage than good.

ONE GOOD THING that comes from this horrendous men’s basketball season is that HOPEFULLY it shines more light on the fabulous Indiana women’s basketball team!! I wish that more IU students would bundle up and make the trek to Assembly Hall to watch the ladies. They have talent that has been simmering for years and now they have taken over first place in the Big Ten with tonight’s slapping of Purdue. Heck, I am in South Carolina and I made it a point to watch the game on TV. Support your teams through thick and thin, and whether they are shiny or not. Go see your Indiana women’s basketball team! They’ll be making a trip to the NCAA Tournament after a couple trips to the WNIT recently.

One more note: thank GOD someone told Sharon Versyp (former Indiana women’s coach, now Purdue women’s coach) to get a new hairstyle. Did anyone ever notice that she had the same hairstyle two years ago as she did 25 years ago? Ouch.

And from a financial perspective, while it seems logical that lowering prices will drive up revenue because more tickets will be purchased, there are multiple unintended effects as well.

First, it lowers the perceived value of the season tickets purchased by alumni and students in the balcony and on the floor for the reasons stated above and because “Gee, I could have sat up there and saved $50 per ticket!”

Second, because of the lower perceived value from this season it will set the bar lower for next season's ticket prices. Consumers will remember the lower ticket prices from this year and/or the value of waiting until there's a “fire sale”, so revenue will be lower next season as well.

Third, a rule I heard in Pricing class goes something like this: on average, cutting a product's price by 1% will reduce the seller's profit by 8%. Granted the athletic department has to decide between keeping the prices at $12 and receiving $0 or dropping the price to $5 and getting it. Every time I think of a price cut I think of specifically this rule. Maybe it doesn't work in this case, but still.

Above all else… this all goes back to KS, and the IU administration that approved of his hiring and firing. It clearly has left a financial skidmark that is much longer than we anticipated. You reap what you sow, Indiana.

In my opinion, the school should have simply stated this season is a blip that won't happen again if they do the right things, and they should write it off as a loss. Cutting prices to get butts in seats will do more damage than good.

ONE GOOD THING that comes from this horrendous men's basketball season is that HOPEFULLY it shines more light on the fabulous Indiana women's basketball team!! I wish that more IU students would bundle up and make the trek to Assembly Hall to watch the ladies. They have talent that has been simmering for years and now they have taken over first place in the Big Ten with tonight's slapping of Purdue. Heck, I am in South Carolina and I made it a point to watch the game on TV. Support your teams through thick and thin, and whether they are shiny or not. Go see your Indiana women's basketball team! They'll be making a trip to the NCAA Tournament after a couple trips to the WNIT recently.

One more note: thank GOD someone told Sharon Versyp (former Indiana women's coach, now Purdue women's coach) to get a new hairstyle. Did anyone ever notice that she had the same hairstyle two years ago as she did 25 years ago? Ouch.

And from a financial perspective, while it seems logical that lowering prices will drive up revenue because more tickets will be purchased, there are multiple unintended effects as well.

First, it lowers the perceived value of the season tickets purchased by alumni and students in the balcony and on the floor for the reasons stated above and because “Gee, I could have sat up there and saved $50 per ticket!”

Second, because of the lower perceived value from this season it will set the bar lower for next season's ticket prices. Consumers will remember the lower ticket prices from this year and/or the value of waiting until there's a “fire sale”, so revenue will be lower next season as well.

Third, a rule I heard in Pricing class goes something like this: on average, cutting a product's price by 1% will reduce the seller's profit by 8%. Granted the athletic department has to decide between keeping the prices at $12 and receiving $0 or dropping the price to $5 and getting it. Every time I think of a price cut I think of specifically this rule. Maybe it doesn't work in this case, but still.

Above all else… this all goes back to KS, and the IU administration that approved of his hiring and firing. It clearly has left a financial skidmark that is much longer than we anticipated. You reap what you sow, Indiana.

In my opinion, the school should have simply stated this season is a blip that won't happen again if they do the right things, and they should write it off as a loss. Cutting prices to get butts in seats will do more damage than good.

ONE GOOD THING that comes from this horrendous men's basketball season is that HOPEFULLY it shines more light on the fabulous Indiana women's basketball team!! I wish that more IU students would bundle up and make the trek to Assembly Hall to watch the ladies. They have talent that has been simmering for years and now they have taken over first place in the Big Ten with tonight's slapping of Purdue. Heck, I am in South Carolina and I made it a point to watch the game on TV. Support your teams through thick and thin, and whether they are shiny or not. Go see your Indiana women's basketball team! They'll be making a trip to the NCAA Tournament after a couple trips to the WNIT recently.

One more note: thank GOD someone told Sharon Versyp (former Indiana women's coach, now Purdue women's coach) to get a new hairstyle. Did anyone ever notice that she had the same hairstyle two years ago as she did 25 years ago? Ouch.

And from a financial perspective, while it seems logical that lowering prices will drive up revenue because more tickets will be purchased, there are multiple unintended effects as well.

First, it lowers the perceived value of the season tickets purchased by alumni and students in the balcony and on the floor for the reasons stated above and because “Gee, I could have sat up there and saved $50 per ticket!”

Second, because of the lower perceived value from this season it will set the bar lower for next season's ticket prices. Consumers will remember the lower ticket prices from this year and/or the value of waiting until there's a “fire sale”, so revenue will be lower next season as well.

Third, a rule I heard in Pricing class goes something like this: on average, cutting a product's price by 1% will reduce the seller's profit by 8%. Granted the athletic department has to decide between keeping the prices at $12 and receiving $0 or dropping the price to $5 and getting it. Every time I think of a price cut I think of specifically this rule. Maybe it doesn't work in this case, but still.

Above all else… this all goes back to KS, and the IU administration that approved of his hiring and firing. It clearly has left a financial skidmark that is much longer than we anticipated. You reap what you sow, Indiana.

In my opinion, the school should have simply stated this season is a blip that won't happen again if they do the right things, and they should write it off as a loss. Cutting prices to get butts in seats will do more damage than good.

ONE GOOD THING that comes from this horrendous men's basketball season is that HOPEFULLY it shines more light on the fabulous Indiana women's basketball team!! I wish that more IU students would bundle up and make the trek to Assembly Hall to watch the ladies. They have talent that has been simmering for years and now they have taken over first place in the Big Ten with tonight's slapping of Purdue. Heck, I am in South Carolina and I made it a point to watch the game on TV. Support your teams through thick and thin, and whether they are shiny or not. Go see your Indiana women's basketball team! They'll be making a trip to the NCAA Tournament after a couple trips to the WNIT recently.

One more note: thank GOD someone told Sharon Versyp (former Indiana women's coach, now Purdue women's coach) to get a new hairstyle. Did anyone ever notice that she had the same hairstyle two years ago as she did 25 years ago? Ouch.