IU, adidas agree to eight-year, $21 million deal

  • 04/29/2008 7:48 pm in

Here’s the release, courtesy of IU Media Relations:

Bloomington, Ind./Portland, Ore. – Indiana University and adidas have entered into an eight-year partnership in which the Portland, Ore. based company will supply footwear and apparel for all 24 of the university’s sport programs. The new agreement extends Indiana’s partnership with adidas, who has been the official footwear and apparel supplier for Hoosier Athletics since the 2004-2005 academic year.

The contract begins with the upcoming 2008-2009 academic year and extends through the completion of the 2015-2016 seasons.

“We are proud to extend our relationship with adidas,” Indiana Director of Athletics Rick Greenspan said. “We appreciate their willingness to provide our student-athletes and coaches with the best products to aid their development and training, as well as their financial assistance to our department.”

The Hoosiers are a part of a select group of universities that have similar all-school agreements with adidas including fellow Big Ten Conference members Michigan and Wisconsin. Other adidas schools include Notre Dame, UCLA, Tennessee, Nebraska and Kansas.

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