Comcast failing miserably at viral marketing

  • 08/21/2007 10:53 am in

comcast2.jpgVia FanHouse comes Brian Cook’s tale of inexplicable stupidity in the war between Comcast Cable and the Big Ten Network for the hearts of minds of Big Ten fans everywhere. Whatever genius PR firm Comcast currrently employs decided to get down to the nitty and do some astroturf marketing … and any fan will have a brain will see right through it. The sample message, from Michigan State’s Scout.com equivalent:

I’m a big fan of State sports so I went to the Big 10 Network’s kick-off party in East Lansing last week. Big 10 Commissioner Jim Delaney was there telling everybody how great this new TV package is going to be for college football and b-ball fans. WHAT A CROCK! Delaney is like the emperor who wore no clothes…the BTC has already sold its best games to ABC and ESPN. How delusional is Delaney and these other Big 10 greedmongers who want to charge us for the games we’d be able to see on our local cable station? If you want to learn more about the Big 10’s big time rip off, I found a web site that explains a lot… www.puttingfansfirst.org

VICTORY FOR MSU!!!

Riiiiiiight. This would be obvious just for its blatant threadjacking potential, but what really takes the cake is that these posts are all coming from brand new posters. They’ve popped up on Northwestern and Michigan’s Rivals sites, too. It’s so obvious, so poorly constructed as some marketer’s idea of a Big Ten message board troll, it’s an insult to Big Ten message board trolls everywhere.

Which brings us all back to the BTN vs. Cable debate in the first place, one on which I’m slowly beginning to side with the Big Ten Network. In a place like Chicago, or Indianapolis, or Detroit, the Big Ten Network has just as much of a right to be tacked on to basic cable the Food Network, or Home and Garden, or the Travel Channel, or any number of other small-share cable stations that raise our basic price every year. East Coast networks? Put it on a sports tier, or make people subscribe to DirecTV. But it might be time for Comcast’s midwest affiliates to shape up and give the BTN a spot on its basic system, and end the pissing contest already. Or banish Rachel Ray forever. It’s Comcast’s choice.

Filed to:

  • i’ve always been on comcast’s side, just because i like their argument more. maybe it’s just time thats done this, but ever since i saw the home and garden or the food network angle, i am starting to see the BTN’s side. no one watches H&G. not even my aunt who does nothing but work in her garden. the BTN would have a larger viewer base hands down. this whole situation is getting kind of dumb though. posing as big ten fans? come on comcast, i think it was clear you had the edge, and now you want to sink yourself on something as dumb as that? get real.

  • i’ve always been on comcast’s side, just because i like their argument more. maybe it’s just time thats done this, but ever since i saw the home and garden or the food network angle, i am starting to see the BTN’s side. no one watches H&G. not even my aunt who does nothing but work in her garden. the BTN would have a larger viewer base hands down. this whole situation is getting kind of dumb though. posing as big ten fans? come on comcast, i think it was clear you had the edge, and now you want to sink yourself on something as dumb as that? get real.

  • Zach

    We’ll know this site will have officially made it big when we can get a Comcast intern to post that same comment in this section.

  • Zach

    We’ll know this site will have officially made it big when we can get a Comcast intern to post that same comment in this section.

  • sko

    I am sorry, but anyone with a half of a brain can see that comcast is fighting a losing battle to increase their profit margin. The BTN has allways said the price to carry the channel is negotiable so the firm $1.10 price argument brought out by Comcast to place the BTN on the sports tier is bunk. Comcast is all about offering crap on the basic packages that nobody watches to entice the customer to upgrade to actually get channels that interesting. I was a longtime Comcast customer until the BTN situation. I wrote an email to the regional director of Comcast stating how pathetic their position is and I will take my $100+/month subscription elsewhere. This situation finally pushed me over to direct-tv. To me the only way Comcast will finally see it through the sports fans eyes is if the customers start walking away. I am sorry, but this is a sad situation the cable industry has gotten into with a monopoly on many local cable areas.

  • sko

    I am sorry, but anyone with a half of a brain can see that comcast is fighting a losing battle to increase their profit margin. The BTN has allways said the price to carry the channel is negotiable so the firm $1.10 price argument brought out by Comcast to place the BTN on the sports tier is bunk. Comcast is all about offering crap on the basic packages that nobody watches to entice the customer to upgrade to actually get channels that interesting. I was a longtime Comcast customer until the BTN situation. I wrote an email to the regional director of Comcast stating how pathetic their position is and I will take my $100+/month subscription elsewhere. This situation finally pushed me over to direct-tv. To me the only way Comcast will finally see it through the sports fans eyes is if the customers start walking away. I am sorry, but this is a sad situation the cable industry has gotten into with a monopoly on many local cable areas.

  • sko

    I am sorry, but anyone with a half of a brain can see that comcast is fighting a losing battle to increase their profit margin. The BTN has allways said the price to carry the channel is negotiable so the firm $1.10 price argument brought out by Comcast to place the BTN on the sports tier is bunk. Comcast is all about offering crap on the basic packages that nobody watches to entice the customer to upgrade to actually get channels that interesting. I was a longtime Comcast customer until the BTN situation. I wrote an email to the regional director of Comcast stating how pathetic their position is and I will take my $100+/month subscription elsewhere. This situation finally pushed me over to direct-tv. To me the only way Comcast will finally see it through the sports fans eyes is if the customers start walking away. I am sorry, but this is a sad situation the cable industry has gotten into with a monopoly on many local cable areas.

  • sko

    I am sorry, but anyone with a half of a brain can see that comcast is fighting a losing battle to increase their profit margin. The BTN has allways said the price to carry the channel is negotiable so the firm $1.10 price argument brought out by Comcast to place the BTN on the sports tier is bunk. Comcast is all about offering crap on the basic packages that nobody watches to entice the customer to upgrade to actually get channels that interesting. I was a longtime Comcast customer until the BTN situation. I wrote an email to the regional director of Comcast stating how pathetic their position is and I will take my $100+/month subscription elsewhere. This situation finally pushed me over to direct-tv. To me the only way Comcast will finally see it through the sports fans eyes is if the customers start walking away. I am sorry, but this is a sad situation the cable industry has gotten into with a monopoly on many local cable areas.

  • sko

    I am sorry, but anyone with a half of a brain can see that comcast is fighting a losing battle to increase their profit margin. The BTN has allways said the price to carry the channel is negotiable so the firm $1.10 price argument brought out by Comcast to place the BTN on the sports tier is bunk. Comcast is all about offering crap on the basic packages that nobody watches to entice the customer to upgrade to actually get channels that interesting. I was a longtime Comcast customer until the BTN situation. I wrote an email to the regional director of Comcast stating how pathetic their position is and I will take my $100+/month subscription elsewhere. This situation finally pushed me over to direct-tv. To me the only way Comcast will finally see it through the sports fans eyes is if the customers start walking away. I am sorry, but this is a sad situation the cable industry has gotten into with a monopoly on many local cable areas.

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  • Oh your so intelligent. Your post is very interesting and at the same time very entertaining. Hope you will share more great information to us. Thank you so much! God bless and keep on inspiring others.

  • Oh your so intelligent. Your post is very interesting and at the same time very entertaining. Hope you will share more great information to us. Thank you so much! God bless and keep on inspiring others.